The Objection
Steelman an idea as hard as possible. Then argue against it as hard as possible.
There is a moment in almost every disagreement where one of you stops listening and starts waiting for your turn to speak. You've built the strongest version of the other person's argument in your head, or maybe you haven't, and you're about to deploy the counter-point that you know will win. The problem is you don't actually know which version of their argument you've been fighting, because you haven't let them finish. The version they meant has already drifted from the version you rehearsed.
That drift is where most arguments go to die. They don't end with a refutation; they end with a misunderstanding dressed up as a knockout.
This column is an attempt to make the fight fair. Each essay picks one position, productivity culture, utilitarian tech ethics, the command to be authentic, and builds the strongest version of it before doing anything else. Not the screenshot version, not the podcast clip version, not the version your friend posted after three cups of coffee. The version that wins. The one the idea's smartest defenders actually hold. Only then does the objection arrive. If the position goes down, it goes down at full strength, not as a strawman propped up to fall.
You can already see the problem with this setup, and it's not subtle. Building a steelman is work. Building the strongest version of a position you intend to defeat is psychological combat on two fronts. You have to believe in the steelman enough to make it stand, and you have to believe you can topple it once you've done that work. That's a lot of energy to pour into an opponent you plan to kill.
The skeptic's version of this column says: don't bother. Just shoot the version you see in front of you. The bad takes are everywhere, the lazy takes are profitable, and the world moves on regardless. Why spend the effort to build something worth knocking down when nobody else is building anything worth defending? The internet runs on weak versions of strong arguments; the incentive structure rewards you for making them weaker still.
Here is the counter to that counter, because it matters more than you think.
Building the steelman is not charity to the opposition. It is accuracy to the question. Most ideas worth arguing about have survived long enough to become complicated for a reason. Productivity culture persists because it offers something real, relief from uncertainty, a feeling of progress, the comfort of metrics. Utilitarianism survives because it solves problems that feel urgent, ship the thing that helps the most people, ship it faster. Authenticity culture thrives because it answers a genuine hunger, the desire to feel true to yourself in a world that asks you to be a persona.
If you attack the cheap version of any of these, you're not winning the argument, you're winning against a ghost. You've knocked down the version that fits on a tweet, and the actual idea is still running around out there doing whatever it was doing before. That's not a victory; it's a distraction. You're cleaning the driveway while the house burns.
The Objection tries to do the harder thing: meet the idea where it lives, in the form that makes it worth having in the first place. Sometimes that means reading past the surface promise to find the actual claim underneath. Sometimes it means sitting with a position long enough to find the tension it's hiding from itself. Sometimes it means realizing that the version you want to defeat is worse than the version that deserves to exist.
That last one is the danger zone. It's easy to fall in love with your own steelman. Once you've spent three paragraphs building the case for productivity, you start to hear your own cadence in it. Once you've laid out the utilitarian calculation cleanly enough that it feels elegant, you forget you're supposed to tear it down. You've done the work on someone else's behalf, and now you're defending their position to yourself. That's not steelmanning anymore; that's conversion, and you signed up to argue.
The check against that slide is the second half. You don't get to stop halfway through your own essay. The steelman is the setup, not the destination. Once the position is standing, you walk it through the fire and see whether it holds. Sometimes it does. The point of the exercise isn't to produce a certain outcome; it's to produce an honest one.
You might be wondering if the essay's final position counts as steelmanning too. Shouldn't your objection get the same treatment you gave the opposition? You should. And the answer is yes, except it happens outside the essay, in the space between publication and critique. We try to build the strongest version of our own argument before we publish, and we wait to see what objections survive it afterward. The difference is that you're not reading that part here. You're reading the version we stood up, and the objections we've found against it. Anything beyond that comes later, from you and whoever else reads the piece.
There is another failure mode worth naming, the one that keeps this column honest with itself. The Objection can become a performance of intellectual rigor without the substance. You can write seven hundred words on why the opposing view deserves respect, then spend four hundred words dismantling a version that's already been weakened by the time you actually get to it. You can use the word "steelman" in the first paragraph to signal fairness, then never actually practice it. That's the trap this format can fall into just as easily as any other, and it's one you'll be able to spot in the essays themselves.
If you detect that pattern in any of these pieces, call it out. The column works better when readers hold it to its own standards.
One more thing about the method that doesn't fit neatly in a paragraph but matters anyway. Steepling is slow work, and it doesn't scale well. A hot take can be drafted in an afternoon and published before the day ends. A steelman takes longer, sometimes much longer. It requires reading more, thinking longer, and resisting the urge to declare victory before you've earned it. That slowness is the cost. It's also the point.
The lineup below is where the method gets tested. Each essay lays out one position, builds the version that's worth defeating, and only then runs the objection. Some of them hold up better than others. All of them are built to be read both ways.
In this column:
The Case for Optimizing Everything — productivity culture, steelmanned via Kierkegaard's despair
The Greatest Good for the Greatest Number — utilitarian tech ethics vs. Rawls's veil of ignorance
Just Be Yourself — authenticity culture, and Judith Butler on performed selves